True Religion Brand Jeans is an American premium clothing line, established in December of 2002 by husband and wife team Jeffrey and Kym Lubell.

In the winter of 2002,True Religion debuted its denim products from its Los Angeles base. It now produces jackets, blazers, sweatshirts and t-shirts, in addition to jeans.

Defining characteristics include pockets with horseshoe-shaped stitching, pictures of Buddha playing the guitar, and twisted inseams. True Religion Jeans are very noticable because of the thick stitching and bright horseshoe on the back pockets.

True Religion has boutiques in Atlanta, Chicago, Dallas, Houston, San Jose, Short Hills, Las Vegas, Los Angeles, New York City, Miami, Tysons Corner, VA, Arlington, VA, Boston (Spring 2008), Beachwood (Spring 2008), Philadelphia (Spring 2008), and Pittsburgh (Fall 2008). The flagship store is located in Manhattan Beach, California